Social responsability

Arhitechsign – competition of urban sign architecture addressing students of architecture.

Project partners: University of Architecture and Planning “Ion Mincu”, Igloo Media, Bucharest City Hall and The City Hall of Sector 1.

“Our goal is to design a project, an event which draws the attention onto the opportunities to improve the current urban signage, as well as alternative solutions to mark importance places in Bucharest. Moreover, we would like the project to generate a series of urban signs to become landmarks in a city which is rather poor in such elements. With the help of this project, we also want to emphasize the significance of signage in general for the image of a given brand. Bucharest has to become a valuable brand, to the creation of whose image modern urban signs could also contribute”. – Ana-Maria Ionescu, member of the Eltrix Board of Administration

2008 Topic: The selection of projects for the creation of urban signs with various functions, for 3 sites which are Bucharest landmarks: Piata Universitatii – La Ceas, Cismigiu (Elisabeta Avenue); Cismigiu Park, Piata Palatului; The bus station of the Royal Palace Square.

1st prize – CITY PIXELS created by Alexandru Hoffman & Vladimir Moldovanu for the section “Meeting Place Cismigiu Park”.

2009 Topic: A city without spaces, where the recovery of the space value involves the clearance of a site and the building of something new after a possible demolition, a city where memory matters, where landmarks or meeting places are the marks of important brands involves the responsibility of its inhabitants and “specialists”. (…) The topic proposes a revaluation of urban signs, small size signs located in places of distinct types (square, passage, sidewalk, etc).

2nd prize (the 1st prize was not awarded): The team made of Stefanescu Andrei and Marcu Elena – Lights are lit on Lipscani

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